by Katrien | Apr 2, 2018 | Design Process, My work
Brand Identity for a Toy Shop designed by Katrien: a Case Study This is a case study of the design process for the brand identity for a toyshop in Amsterdam, Knutsel Frutsel, where I show a bit of the process and results of this creative project. Isis has owned her...
by Katrien | Jan 3, 2018 | Branding, Design Process
What is your Brandstory? Do you know? Storytelling is a very powerful way to help shape your brand. The designing of brands is a form of visual storytelling. Here are 3 steps that will help you define your story and your ideal client’s story. 1. Understand who...
by Katrien | Dec 15, 2017 | Design Process, Moodboarding
An essential part of the Design Process is creating moodboards to disstill the essence of your brand story, brainstorm ideas for a design or set the tone of the mood of your brand. Starting out with (re)branding your business or designing a new website can seem...
by Katrien | Nov 25, 2017 | Design, On creativity
Why do I do what I do. When I was designing my new website, I was encouraged to think about my work, my style and why I do what I do. Why I design and create brand experiences, why I illustrate, play with typography, put moodboards together…. well, all the...
by Katrien | Jun 26, 2017 | Design Process, Moodboarding
My first approach to visualising a brand is to create moodboards of what a brand feels like. It’s the visual way of writing down thoughts. A moodboard gives me and my client clarity and inspiration on which the rest of the branding process is based on....
by Katrien | Jun 15, 2017 | Design Process, On creativity
Being a creative, I always feel unsatisfied. Enjoying what has been achieved, the beauty of today… but always looking for a better or different outcome the next day. The art of pushing along and creating new things all the time 😊…. dissatisfaction...
