A client’s story

Q&A with Isis Goldstein about designing her brand. A client’s story. I have had the pleasure of working with Isis on her brand and website. This project was a real treat and a collaboration through and through. We went from rebranding her old logo and look...

It’s not about the logo.

Why it’s not about the logo.   💬 “I am starting a new business and I need a logo.”   The first thing many businesses that come to me tell me is they need a logo. That’s when I have to ask them why they think they need a logo. And their answer is something like:...

What is your Brandstory? Do you know?

What is your Brandstory? Do you know? Storytelling is a very powerful way to help shape your brand. The designing of brands is a form of visual storytelling. Here are 3 steps that will help you define your story and your ideal client’s story.   1. Understand who you...

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