I am a creative consultant and designer, and founder of byKatrien, specialising in creating engaging, elegant and fun brand experiences for businesses that work in fashion, wellness and hospitality. I work closely with my clients, finding their true story by exploring their vision and concept and turning that into a visual strategy with beautiful designs.

What separates me from other branding professionals is I am a creative partner to my clients, I ask the right questions that will help define their true direction, and execute this flawlessly across their branding and marketing communications.

My work includes the creation of logos, brand identities, websites, packaging, illustrations, video or even whole interiors when it suits your brand experience.

Based in Amsterdam, the Netherlands, I create for brands from all over the world.

WANT TO KNOW A BIT MORE?

Who are my clients?

I specialise working with creative entrepeneurs who work in fashion, lifestyle, wellness, and hospitality and have been in business for a couple of years. They appreciate my aesthetic (elegant, stylish, feminine, playful and fun), understand the value of beautiful and creative design for their brand and are willing to invest in themselves, their business and their vision.

Do I work alone?

Yes and no, byKatrien is a one woman business, depending on the type of project and client I collaborate with other professionals who are part of the team, and I have a network of creatives with their own specialities who I get on board, if needed, such as video, photography and web development, for example. That said, I am the brand specialist and designer and the work is done under my creative guidance.

Why do I do what I do?

I have a strong drive to create, to enhance this world with beauty and add a bit of playfulness, and to counteract the ugliness of the world, the boring and the beige. I have a natural sense for style and play in design and a great understanding of the uniqueness of people, their business and ideas, and subsequently their brand, and I truly want to help and transform this into tangible visual brand experiences that give pleasure and joy.

Do I als work with businesses outside of The Netherlands?

Absolutely. I love working internationally and have clients in different locations. 

About

Katrien Riks

Katrien’s journey from studying at the Royal Academy of Art The Hague and graduating in Textile Design to becoming the brand designer she is now, has been versatile. It has taken her from designing wallpapers, a university course in English language and literature, luxury home decoration, setting up a restaurant, interior design and branding, to designing logos and brand identities for small businesses. She has gained a lot of creative experience in creating atmospheres and designing identities that express the stories behind the brands. Her design work is a crossover between graphic design and illustrations for identity styles, often a combination of classic elegance and the whimsical. She loves to work closely together with the client, believing that creative energy between people gives the best result.

About

Katrien Riks

Katrien’s journey from studying at the Royal Academy of Art The Hague and graduating in Textile Design to becoming the brand designer she is now, has been versatile. It has taken her from designing wallpapers, a university course in English language and literature, luxury home decoration, setting up a restaurant, interior design and branding, to designing logos and brand identities for small businesses. She has gained a lot of creative experience in creating atmospheres and designing brands that express the stories behind the brands. Her design work is a crossover between graphic design and illustrations for identity styles, often a combination of classic elegance and the whimsical. She loves to work closely together with the client, believing that creative energy between people gives the best result.

Design & Branding byKatrien. Specialising in creating beautiful brand experiences for businesses who are ready to play, grow & shine.