I help businesses define their vision, develop a brandstory and design their brand, taking them to shine on stage and truly impress their audience.

I help businesses define their vision, develop a brandstory and visualise their brand taking them to shine on stage and truly impress their audience.

“We are the stories we tell.”

Sensitive to moods and atmospheres, I have a sixth sense for uncovering the essence of your brand, setting the fundamentals for your brand’s performance.

I’m intuitive, enthusiastic and creative and I like to approach new projects and clients with curiosity, empathy and a sense of creative potential.

About me

My journey from growing up in the Dutch countryside in a, slightly bohemian, bilingual household to becoming the brand specialist and designer living in Amsterdam that I am now, has been versatile.

I started out life surrounded by green fields, cats and goats, in a house full of music, cooking and building tents and castles with my siblings. Growing up with an English mother and a Dutch father gave me the foundations of an international outlook on life and a definitive English influence on my aesthetic tastes.

When I set off to spread my wings, I went to art school to study, first, Graphic Design and then Textile Design at the Royal Academy of Art in The Hague.

It has taken me from designing wallpapers, a university course in English language and literature, a stint in luxury home decoration, setting up a restaurant, doing interior design and branding for restaurants, to what I do now: developing and designing brands for businesses and entrepreneurs.

I am passionate about creating atmospheres, telling stories through design, and when at home, through food and music. I live with my cat (my not very effective personal assistant), and my partner (my slightly more effective in-house “stage manager”) 💕.

Who do I work with?

I work with creative and intuitive entrepreneurs and local businesses who work in fashion, lifestyle, wellness, and hospitality and have been in business for a couple of years. They care about looking good and true to their brand.

I  love to work closely together with my clients and strongly believe that creative energy between people gives the best result.
What my clients all have in common is they are all visionary. They are smart, want to make a difference and make the world a bit more beautiful and understand the importance of a strong brand.
They appreciate my aesthetic (elegant, feminine, playful and fun), understand the value of beautiful and creative design for their brand and are willing to invest in themselves, their business and their vision.
Oh… and they have a sense of humour.

Is this you?

Book a free 30-minute introductory call with me to meet and discuss what I can do for you and your business.

“It is better to be looked over than overlooked.”

― Mae West


You might have a couple of questions you’d like answered, before contacting me. I have answered some that I have heard asked. If you have any other questions, don’t hesitate to get in touch with me.

Why do you do what you do?

I have a strong drive to create, to enhance this world with beauty and add a bit of playfulness, and to counteract the ugliness of the world, the boring and the beige. I have a natural sense for style and play in design and a great understanding of the uniqueness of people, their business and ideas, and subsequently their brand, and I truly want to help and transform this into tangible visual brand experiences that give pleasure and joy.

What is your process of working?

When a client contacts me, I like to schedule a 30-minute free introductory call to see if we are a match and in what way I can help.

We then decide what the best next step is, I will give an indication of the costs or create a proposal, after which we plan our first Discovery Session.

Go here for more information about the branding process.

Do you only work with women?

No. Not on principle anyway 😊.

If you are inspired and excited by my work and feel it suits your aesthetics, you are in the right place. It doesn’t matter who you are or what you do. Just get in touch and we’ll have a chat.

I only want a website and I already have a logo, can you help me with that?

Yes, I can. However, it’s a good idea to have a chat first and discuss your brand look & feel and if it suits my style and my style suits you.

What are your fees?

I have fixed prices for the Brandstory Discovery packages, but other projects require a custom made quote or proposal. So please, do contact me.

Do I need to prepare before working with you?


You should have an idea of what your business is about before starting with the Discovery Sessions. I can only help if you have a sense of direction and are dedicated to your business or project.

If you want a website designed for you, it is necessary you have done your research, know what you want to achieve with your website, have content ready (you could think about hiring a copywriter) and your wishes clear. Of course, we can discuss this beforehand, but I won’t be able to design a website without content or ideas about structure and objective.

Do you work alone?

Yes and no, I am a one woman business, depending on the type of project and client I collaborate with other professionals who are part of the team, and I have a network of creatives with their own specialities who I get on board, if needed, such as video, photography, web development, copywriting and business coaching. That said, I am the brand specialist and designer and the work is done under my creative guidance.

Do you also work with businesses outside of The Netherlands?

Absolutely. I love working internationally and have clients in different locations.

Ready to create your brand?

Client Love


I hired Katrien to design my first ever website for my brand new business. Katrien was incredibly patient and took the time to understand my scope of work and what I needed from the website. She not only did the design, but also coached me and helped me focus on my ideal client. Her view on my business and my person helped me developing my brand identity, and who I want to be, what I want to represent in my profession. Katrien and I worked closely together, and in the end I received so much more than just a website design, and the outcome is so much lighter and much more fun than I expected!

Thank you so much Katrien! 

Susanne Gaspar – Professional Organiser, The Space Woman





Working with Katrien was as fun and exciting as it gets! With just a few words, Katrien understood my wishes and ideas for my brand and, adding her vision, the new identity of my brand came out better and cooler than I could have imagined! She is a great listener and translates her customers wishes into colours, visuals and styles that bring a brand to a higher level. Love her work!

Suzanne Hof

Founder & Designer, Sugarz Jewelry


I am not a fan of the word or concept branding, but I love that you created a feel for my shop which now can be put on everything from store signs, to bags, to business cards. I understand now that this feeling, this story, is recognisable to my existing customers and can provoke a good feeling upon that recognition. That the brand is playful and beautiful and grabs the attention of those who do not yet know the inside of the shop.

Isis Goldstein

Owner, Toy Shop Knutsel Frutsel



I discovered Katrien’s website through finding her artwork online and absolutely loved her sense of style and eye for detail. Since then, we’ve worked together on several projects and in my opinion she is an absolute star as she is able to take any brief I give her and turn it into something beautiful. She is much more than a graphic designer; she creates brands from a blank page and brings them to life. More than that, she has helped me to think through some essential parts of my business just by asking the right questions.

Sarah Vrancken

Founder, Kalm Pilates


The communication with Katrien was warm and pleasant. She offered to create a brand for me that would fit the way I do my work. She created the most wonderful brand for me that expresses perfectly how I work. It’s beautiful, feminine and warm and looks really professional. But it also shows strength and protection, which my clients need from me. It has lifted the presentation of myself and my business to the professional level I needed. My clients and others in my network are also enthusiastic. I get a lot of compliments! Thanks, Katrien!

Ike Rosier

Lawyer, Ike Rosier


It’s unbelievable how Katrien transformed my ideas into a website, sometimes it was as if she could read my mind. The result is just what I hoped for… even better!  Since my website has been launched, clients come to my shop because they found my website on internet and they were impressed by the website and how it looked and I get a lot of compliments. I never really expected it, but there really has been an increase in custom for my shop because of my new branding and website.

Amber Hiensch

Owner, Oud Suyt Pet Shop


Katrien is a true artist, a passionate and skilled professional. She is able to connect with your passion and qualities and make them visible; she takes your business message and molds it into something gorgeous.

Elisa Imperatori

Founder & Teacher, Elisa Imperatori Yoga

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