A client’s story

Q&A with Isis Goldstein about designing her brand. A client’s story. I have had the pleasure of working with Isis on her brand and website. This project was a real treat and a collaboration through and through. We went from rebranding her old logo and look...

It’s not about the logo.

Why it’s not about the logo.   💬 “I am starting a new business and I need a logo.”   The first thing many businesses that come to me tell me is they need a logo. That’s when I have to ask them why they think they need a logo. And their answer is something like:...

Against the Ugly, the Boring and the Beige

Why do I do what I do. When I was designing my new website, I was encouraged to think about my work, my style and why I do what I do. Why I design and create brand experiences, why I illustrate, play with typography, put moodboards together…. well, all the...

Dissatisfaction is fuel.

Being a creative, I always feel unsatisfied. Enjoying what has been achieved, the beauty of today… but always looking for a better or different outcome the next day. The art of pushing along and creating new things all the time 😊…. dissatisfaction is not a...

The Art of Creative Chaos

Who is afraid of Creative Chaos? When I start out with new clients in the process of designing a new brand and website, clients often hit a moment of feeling overwhelmed by so many ideas. This mostly happens in the first phase of exploring the brand and project, when...

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