How Brand Archetypes help you define your brand identity

What is your brand’s archetype?   Why do certain brands appeal to you, make you want to buy them, make you laugh, feel good about yourself, make you feel happy, feel beautiful?   According to a popular, and effective, marketing strategy based on the archetype, it’s...

A client’s story

Q&A with Isis Goldstein about designing her brand. A client’s story. I have had the pleasure of working with Isis on her brand and website. This project was a real treat and a collaboration through and through. We went from rebranding her old logo and look...

It’s not about the logo.

Why it’s not about the logo.   💬 “I am starting a new business and I need a logo.”   The first thing many businesses that come to me tell me is they need a logo. That’s when I have to ask them why they think they need a logo. And their answer is something like:...

Too much of good thing can be wonderful

Too much of good thing can be wonderful…   Gold leaf Glitter The stimulating rhythms of salsa dura Hot pink Thai hot & sour soup A sexy dress Ginger hair Love Prosecco Vanilla Designer wallpaper Flowers Chocolate mousse Ornate typography Heavy thunderstorms...

What is your Brandstory? Do you know?

What is your Brandstory? Do you know? Storytelling is a very powerful way to help shape your brand. The designing of brands is a form of visual storytelling. Here are 3 steps that will help you define your story and your ideal client’s story.   1. Understand who you...

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