It’s not about the logo.

We seem to build our brands around logos, but logos on their own actually say nothing. Not without a brand, anyway. Your logo is not your brand.

Begin at the beginning.

Deciding to start with developing your brand can feel really overwhelming. You know you want and need a new and beautiful brand, but where do you start? Begin at the beginning. 1st. You get clear on your brandstory. Your brand’s personality, your ideal audience, your...

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