My work is always evolving and so is my own brand. I felt it needed to be refreshed and brightened up and my showgirl also needed a make-over.
All is there already, just enhance, exaggerate and show it. Which is something Mae West understood like no other.
We seem to build our brands around logos, but logos on their own actually say nothing. Not without a brand, anyway. Your logo is not your brand.
A strong brand is more than a website and a pretty logo. If you’re ready to develop your brand with depth and purpose, then you need the foundation to last.
Do you know your brand’s archetype?
Why do certain brands appeal to you, make you want to buy them, make you laugh, feel good about yourself, make you feel happy, feel beautiful?