by Katrien | Aug 9, 2018 | Branding, Design Process, On creativity
Q&A with Isis Goldstein about designing her brand. A client’s story. I have had the pleasure of working with Isis on her brand and website. This project was a real treat and a collaboration through and through. We went from rebranding her old logo and look...
by Katrien | Jun 10, 2018 | Branding, Design Process, On creativity
What do playing the piano and designing a brand have in common? I used to play the piano when I was a late teenager. I was almost fanatical about it. It was a way to channel my emotions and I would get into a state of flow, playing for hours losing sense of time and...
by Katrien | Nov 25, 2017 | Design, On creativity
Why do I do what I do. When I was designing my new website, I was encouraged to think about my work, my style and why I do what I do. Why I design and create brand experiences, why I illustrate, play with typography, put moodboards together…. well, all the...
by Katrien | Jun 15, 2017 | Design Process, On creativity
Being a creative, I always feel unsatisfied. Enjoying what has been achieved, the beauty of today… but always looking for a better or different outcome the next day. The art of pushing along and creating new things all the time 😊…. dissatisfaction...
by Katrien | Dec 11, 2016 | Design Process, On creativity
Who is afraid of Creative Chaos? When I start out with new clients in the process of designing a new brand and website, clients often hit a moment of feeling overwhelmed by so many ideas. This mostly happens in the first phase of exploring the brand and project, when...
by Katrien | Nov 5, 2015 | Moodboarding, On creativity
It’s a sad and rainy november day, and my mood is one of going inwards, feeling sensitive and vulnerable, the world outside appears grey and steely. This is when I want to surround myself with softness, soft fabrics, soft light, soft sounds, and hide away within...
