by Katrien | Dec 15, 2017 | Design Process, Moodboarding
An essential part of the Design Process is creating moodboards to disstill the essence of your brand story, brainstorm ideas for a design or set the tone of the mood of your brand. Starting out with (re)branding your business or designing a new website can seem...
by Katrien | Jun 26, 2017 | Design Process, Moodboarding
My first approach to visualising a brand is to create moodboards of what a brand feels like. It’s the visual way of writing down thoughts. A moodboard gives me and my client clarity and inspiration on which the rest of the branding process is based on....
by Katrien | Nov 5, 2015 | Moodboarding, On creativity
It’s a sad and rainy november day, and my mood is one of going inwards, feeling sensitive and vulnerable, the world outside appears grey and steely. This is when I want to surround myself with softness, soft fabrics, soft light, soft sounds, and hide away within...
