Why it’s not about the logo.
💬 “I am starting a new business and I need a logo.”
The first thing many businesses that come to me tell me is they need a logo. That’s when I have to ask them why they think they need a logo. And their answer is something like: because I have a business and I need to look professional. And need something to put at the top of my website. And on a business card.
But then what? You have your logo. What do you do with it? You put it at the top of your website. On a business card.
Hmmmmm….. looks a bit empty .
And you realise you need some colour to go with that, and some good looking fonts, and what about the layout of the thing and what other images are we going to need to make it all look professional and beautiful and interesting and inviting and trustworthy? Yes, you realise you need an all over look & feel for your brand, a brand identity.
That is why it isn’t about the logo. Or, not just the logo. A logo is important, but not less important then getting the core of your brand right. What is your brand’s story? What are it’s values, who is your audience? What would your brand look like in colours and font use? What kind of images are fitting? Illustrations, graphics, icons, photography…. All of this makes up your brand identity. And then you need a logo.
It’s not about the logo. It’s about the brand. It’s about the story and how you visualise it and the logo is like the crown on its head.
The logo is like the crown on the head of the brand.
So, it’s not about the logo. It’s about the brand. It’s about the story and how you visualise it and the logo is like the crown on its head. But we don’t know what that crown will look like before we have decided what dress your story will wear.