Super fun, cool and snazzy branding!! @sugarzjewelry makes colourful and creative jewelry for fashionable and fun loving women. I created a visual brand that matches the spirit of Sugarz and it’s maker, full off witty visuals and catchphrases to go along with it. This belongs to my favourite type of projects ❤️. There will be more to see soon but this is a small animation I made of the Sugarz logo.
My first approach to visualising a brand is to create moodboards of what a brand feels like. It’s the visual way of writing down thoughts. A moodboard gives me and my client clarity and inspiration on which the rest of the branding process is based on. Moodboards are the foundation of my design process.
It’s International Women’s Day today and I thought I would celebrate it with these two quotes by two splendid female icons: Mae West and Dolly Parton. Cultivate your curves and find out who you are, is very much what branding is about.
My “in-house” photographer needed a logo. He’s my in-house photographer because he is my man, my partner, and lives with me :)…. which, apart from fun, is also handy when you need some good quality photos or a camera you can borrow ;). Anyway, for a long time, he needed a logo for his website, business cards and as a watermark. And I have finally delivered. See here Jöran Maaswinkel‘s new logo!Read More
Who is afraid of Creative Chaos?
When I start out with new clients in the process of designing a new brand and website, clients often hit a moment of feeling overwhelmed by so many ideas. This mostly happens in the first phase of exploring the brand and project, when we look at different styles, images, ideas, examples, colours and moods. This is the phase where we find inspiration and see possibilities. And this feels chaotic and overwhelming. How can we find clarity? How can we make something out of this muddle? How do you know what to choose, where to go with all these possibilities? This is scary!
It’s a sad and rainy november day, and my mood is one of going inwards, feeling sensitive and vulnerable, the world outside appears grey and steely. This is when I want to surround myself with softness, soft fabrics, soft light, soft sounds, and hide away within beauty and tranquillity.