Put your brand in the spotlight.

Stand out from the sea of sameness with eye-catching design and illustrations, and make an unforgettable impression.

byKatrien is a boutiqueone-woman design studio specialising in witty, colourful, and elegant design for feminine businesses, taking brands to sparkle and shineYour brand deserves it! on stage.

I love helping my clients develop their vision and discover their brand, to then translating it into a visual identity that brings it to life. Not a fan of beige, cooking-cutter brands, I like to create original witty, colourful, and elegant work.


"Her work is brilliant."

Working with Katrien was the best experience. She spent a lot of time with me understanding my vision, and then magically, made it come to life. Her work is brilliant and I would recommend her a hundred times over.

Deborah Leader


"I love working with you"

I was never a fan of the word or concept of branding, but I love that you created a feel for my shop which now can be put on everything, from store signs, to bags, to business cards. I understand now that this look & feel, this story, is recognisable to my existing customers and can provoke good feelings upon that recognition. The brand is playful and beautiful and grabs the attention of those who do not yet know the shop itself.

Isis Goldstein 


"I'm creatively in love with you."

Working with Katrien was as fun and exciting as it gets! With just a few words, Katrien understood my wishes and ideas for my brand and, adding her vision, the new identity of my brand came out better and cooler than I could have imagined! She is a great listener and translates her customers wishes into colours, visuals and styles that bring a brand to a higher level. Love her work!

Suzanne Hof



"You always ask the right questions."

I discovered Katrien’s website through finding her artwork online and absolutely loved her sense of style and eye for detail. Since then, we’ve worked together on several projects and in my opinion she is an absolute star as she is able to take any brief I give her and turn it into something beautiful. She is much more than a graphic designer; she creates brands from a blank page and brings them to life. More than that, she has helped me to think through some essential parts of my business just by asking the right questions.

Sarah Vrancken


"Thank you so much Katrien! "

Katrien was incredibly patient and took the time to understand my needs. She not only did the design, but also coached me and helped me focus on my ideal client. Her view on my business and my person helped me developing my brand identity, and who I want to be as a brand. Katrien and I worked closely together, and in the end I received so much more than I expected!

Susanne Gaspar 



"I absolutely love what we’ve created together!"

Working with Katrien has been a true joy. I hired her for branding and design as I absolutely love her work and she kicked off our project with her Brand Discovery package. I already had significant small business development and branding experience and I was curious if the brand discovery would go beyond what I could do for myself.  She took what was previously a time- and energy-consuming task for me and made it straightforward, easy and utterly enjoyable — like having a nice chat with an old friend. Katrien collaboratively and intuitively pulled everything together with such ease and flow and it was especially valuable to have the input of a knowledgable and experienced branding specialist. I was amazed at how quickly my brand came to life right before my eyes — like magic!

Laurie Villareal