Welcome to Wonderland
Identity Design, Web Design, Packaging, Promotion Materials
Brand identity and website for toy shop.
Knutsel Frutsel is a shop filled to the brim with toys, children’s books and craft materials. The Knutsel Frutsel ladies will expertly help you navigate your way around the shop. Immerse yourself in all the trinkets and toys, inspiration is guaranteed. It’s a wonderworld for children where they can go on an adventure and lose themselves in play.
For the brand design and website we went for colourful, storytelling images, illustrations, funny signs & moving images.
I designed a playful, crazy visual brand experience including identity design, businesscards, promotion materials, packaging and shop signage, and a website and blog and many, many, illustrations.
Promotion & packaging
A cool collection of a poster, postcards, giftcards, bookmarks and packaging for the shop, especially designed to give the shop the full brand story treatment. A playful brand experience is the result and attracts the right audience, children and parents who love the wonderworld of toys.