Sweet Mrs. Brown is a local lunchroom, offering breakfasts, lunch, coffee & cake, in one of Amsterdam’s residential areas. 

The aim was to create a warm and inviting atmosphere, combining the homely with a certain elegance added with a bit of fun. This mood is expressed by the name “Sweet Mrs. Brown”, the logo design and graphics.  Wallpaper, fun lighting, wood textures and playful accessories were introduced to complete the scheme and create a delightful location to enjoy a nice lunch or coffee.

Concept Development | Visual Identity | Interior Design