visual IDENTITY | packaging | VIDEO
Video by Jöran Maaswinkel
Founded in 2003 by Suzanne Hof, Sugarz Jewelry is growing and Suzanne wanted a new branding and visual strategy to truly show the spirit of her designs and appeal to her customer. We decided to create visual catchphrases and fun artwork to be used in the branding, website and on social media. The branding is full of illustrations and decorative prints and used throughout the website and the packaging.
Suzanne wanted a logo that expressed the yumminess of her jewellery, reminiscent of unwrapping and biting into chocolate or candy.
graphics & illustrations
Illustrations and decorative prints are used throughout the website and the packaging.
Behind the scenes…
We had huge fun filming Suzanne’s promotional video. Afterwards, there was confetti everywhere! 🙃
“Working with Katrien was as fun and exciting as it gets! With just a few words, Katrien understood my wishes and ideas for my brand and, adding her vision, the new identity of my brand came out better and cooler than I could have imagined! She is a great listener and translates her customers wishes into colours, visuals and styles that bring a brand to a higher level. Love her work!“
– Suzanne Hof Owner & designer at Sugarz