visual IDENTITY | web Design | motion graphics | visual marketing
Motion graphics by Jöran Maaswinkel
Kalm Pilates by Sarah Vrancken is an online Pilates community, offering online Pilates video based programmes .
The brief was to create a clean professional brand identity with subtle hint of playfulness. The combination of diagonal shapes, a beautiful script font and a bright aqua-green colour create a modern and fresh look, with a dash of gold for a bit of class. After which, Sarah asked me to help her design the website for her new venture. We designed a website from scratch, taking into account all the special features the website needed such as video playlists, member’s pages and a newsletter.
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“I discovered Katrien’s website through finding her artwork online and absolutely loved her sense of style and eye for detail. Since then, we’ve worked together on several projects and in my opinion she is an absolute star as she is able to take any brief I give her and turn it into something beautiful. She is much more than a graphic designer; she creates brands from a blank page and brings them to life. More than that, she has helped me to think through some essential parts of my business just by asking the right questions.”
– Sarah Vrancken Founder of Kalm Pilates & Pilates Teacher