Founder of Kalm Pilates, Sarah Vrancken is dedicated to building a online pilates school where you can subscribe to professional video lessons. As a Pilates teacher, she herself features in the videos and is passionate about helping others gain strength and a healthier lifestyle.
How I helped
logo & Identity Design / illustrations / Webdesign / GIFT CARDS
Kalm Pilates by Sarah Vrancken is an online Pilates community, offering online Pilates video based programmes .
The brief was to create a clean professional brand identity with subtle hint of playfulness. The combination of diagonal shapes, a beautiful script font and a bright aqua-green colour create a modern and fresh look, with a dash of gold for a bit of class.
After which, Sarah asked me to help her design the website for her new venture. This was a big project where we designed a website from scratch, taking into account all the special features the website needed such as video playlists, member’s pages and a newsletter.