byKatrien | Boutique Design Studio

You don’t need to invent your brand, just like you don’t have to invent your own personality.

All is there already, just enhance, exaggerate and show it. Which is something Mae West understood like no other.

It’s not about the logo.

We seem to build our brands around logos, but logos on their own actually say nothing. Not without a brand, anyway. Your logo is not your brand.

Get your show on the road. My branding process in 4 steps.

A strong brand is more than a website and a pretty logo. If you’re ready to develop your brand with depth and purpose, then you need the foundation to last.

Begin at the beginning.

Deciding to start with developing your brand can...

How Brand Archetypes help you define your brand identity

Do you know your brand’s archetype?
Why do certain brands appeal to you, make you want to buy them, make you laugh, feel good about yourself, make you feel happy, feel beautiful?

The illustrated lockdown survival guide

Amusing tips and tricks to get you through a 14 day self-isolation period. Please follow along as we share our mini survival guide.

Singing Italians during lockdown.

Everyone loves those images of Italian citizens making music together through their windows during this lock-down period during the spread of the Corona virus.

I was inspired to illustrate them.

80s Rollerskating illustrations

Latest illustrations: Funky rollerskaters in an 80s colour palette.
As a designer I always work on improving my skills and now I’m focussing on illustrating skills.