Wall of Fame: Clients in the spotlight

Special feature this autumn: putting my clients in the spotlight! I love and admire my clients, all hard working, passionate entrepreneurs making a difference in this world with their specialities. It was time to give them some fame and put the spotlight on them. I...

Begin at the beginning.

Begin at the beginning. Deciding to start with developing your brand can feel really overwhelming. You know you want and need a new and beautiful brand, but where do you start? 1st. You get clear on your brandstory. Your brand’s personality, your ideal audience, your...

From brandstory to visual brand

  The Branding Process.   Thinking of branding or re-branding your business?   You want a brand look & feel that is authentic and in alignment with your product/service and your ideal audience.   To achieve that you first have to get clear on what you do, who you...

What is visual storytelling and why does it matter?

What is visual storytelling and why does it matter?   “Once upon a time there was a young(-ish) lady living in Amsterdam, whose passion was to create beautiful designs for creative and stylish brands, and help them visually tell their story. She created their...

How Brand Archetypes help you define your brand identity

What is your brand’s archetype?   Why do certain brands appeal to you, make you want to buy them, make you laugh, feel good about yourself, make you feel happy, feel beautiful?   According to a popular, and effective, marketing strategy based on the archetype, it’s...

A client’s story

Q&A with Isis Goldstein about designing her brand. A client’s story. I have had the pleasure of working with Isis on her brand and website. This project was a real treat and a collaboration through and through. We went from rebranding her old logo and look...

It’s not about the logo.

Why it’s not about the logo.   💬 “I am starting a new business and I need a logo.”   The first thing many businesses that come to me tell me is they need a logo. That’s when I have to ask them why they think they need a logo. And their answer is something like:...

Too much of good thing can be wonderful

Too much of good thing can be wonderful…   Gold leaf Glitter The stimulating rhythms of salsa dura Hot pink Thai hot & sour soup A sexy dress Ginger hair Love Prosecco Vanilla Designer wallpaper Flowers Chocolate mousse Ornate typography Heavy thunderstorms...

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